个人简介
赵翠霞，女，博士，准聘教授，博士生导师，国家二级心理咨询师。主要研究领域：混合跨期选择，时间跨期选择，家庭资产选择和生育决策等，自主提出决策层次理论，先后主持国家社科后期资助项目1项，教育部项目2项，获省社科优秀成果二等奖1项，发表学术论文近30篇，出版著作《家庭资产选择的财富效应：以行为经济学为视角》1部，参编著作《决策心理：齐当别之道》、《社会心理学教程》、《工业心理学大辞典》等3部。中国心理学会员工心理促进委员会委员，中国决策心理学会会员，山东EAP协会理事，《心理学报》、《Journal of Behavioral Decision Making》、《投资研究》审稿人，。
研究方向
混合跨期选择，时间跨期选择，家庭资产选择，生育决策等
讲授课程
《工程心理学》、《广告与消费心理学》、《市场调查与分析》等
研究项目
1.主持课题
1）国家社科后期资助项目，22FGLB089,负向决策视角下决策层次理论研究，2022/10-2025/10, 25万，在研，主持
2）教育部人文社会科学规划项目，22YJA840020，育龄女性生育决策的困境、心理影响因素及生育助推策略研究，2022/09-2025/09,10万，在研，主持
3）教育部人文社会科学青年项目，15YJC190032， 城郊失地农民的家庭资产选择现状、影响因素及存在的心理陷阱，2015/09-2018/12，8万，已结题，主持
4）疏勒县幼儿双语教育现状、影响因素与促进研究（横向课题），2013年，10万，已结题，主持
2.参与课题
1）国家自然基金面上项目，31471002，领导者应对突发公共事件的危机决策过程研究，2015/01-2018/12，60万元，已结题，参与.
2）教育部人文社会科学青年基金项目，10YJCXLX043，灾难事件后继风险决策的影响因素及其机制研究，2011/07-2013/07, 8万元, 已结题，参与.
3）山东师范大学博士科研启动基金项目，时间压力影响决策的认知机制研究，2009/09-2011/08.2万元，已结题，参与.
4）浙江省教育厅项目：多媒体教学界面设计（20040165），2004—2007年
学术成果
发表文章
1. Zhao, C. X., Li, Y.,（2025）The impact of investor sentiment index on stock market crash risk: An analysis of the mediating effect of stock price synchronization. Finance Research Letters，12, 1-9.
2. Zhao, C. X., Li, Y., & Wang, H.K. (2025). Investor sentiment, ffnancing constraints, and corporate risk-taking: Mechanisms and heterogeneity analysis. International Review of Financial Analysis,9, 1-6.
3. Zhao, C. X., Liu, R. M., Song, F.Y., Chen, X. X. (2025). The relationship between loneliness and short-form video addiction: A moderated mediation model.International Journal of Marketing, Communication and New Media, 13(7) ,46-68.
4. Zhao, C. X., Shen, S. C., Li, Y. Liu, X., & Li, S. (2022). Effects of Self–Other Decision-Making on Time Intertemporal Choice. Journal of Behavioral Decision Making, 35(1), 1-11.
5. Zhao, C-X., Shen, S-C., Rao, L-L, Zheng, R., Liu, H.,& Li, S*,. (2018). Suffering a loss is good fortune: myth or reality?.Journal of Behavioral Decision Making,31(3), 324-340. DOI: 10.1002/bdm.2056
6. Zhao, C-X., Jiang, C-M., Zhou, L., Li, S., Rao, L-L*, & Zheng, R*. (2015). The hidden opportunity cost of time effect on intertemporal choice. Frontiers in Psychology. 6:311. doi: 0.3389/fpsyg.2015.00311
7. 赵翠霞，陈晓煊，冯海静，姜欣，宋芳迎(2025). 金钱稀缺感对股票投资行为的影响，投资研究，44（7）：1-13
8. 赵翠霞，陈珊珊，冯海静（2021）. 农民专业合作社的冰山现象及其成因剖析，新疆农垦经济，5：38-44.
9. 马应心，张志鑫，赵翠霞 (2020).保险企业员工留职意愿的构型研究——基于：ㄐ员冉戏治, 经济问题，7：82-89.
10. 李岩，赵翠霞*（2019）城郊失地农民家庭资产选择的特征及其心理机制分析——基于行为经济学视角，中国农业大学学报，24（4），219-227.
11. 李岩， 刘连华, & 赵翠霞*（2018）.不同富裕程度农户贷款行为分析 ———基于连续 8 年农
户贷款面板数据，山东社会科学（cssci），280(12):160-164.
12. 赵翠霞，李岩.(2018). 城郊失地农民家庭资产选择的现状及影响因素. 管理世界，7:170-172.
13. 李岩，赵翠霞*.(2018). 城郊失地农民的征地补偿满意度与冲突意愿，中国农业资源与区划，11:64 ~ 69.
14. 赵翠霞，沈丝楚，饶俪琳*，郑蕊，刘欢，& 李纾*.（2017）.吃亏者的“现报”与“后福”. 管理视野.12:20-23.
15. 李岩，& 赵翠霞*.（2017）.失地农民问题研究新进展. 江苏农业科学.45( 20) : 5-9．
16. 李岩，丁启军，& 赵翠霞*（2016）不同类型农户贷款行为特征及其影响因素——基于连续6年农户贷款面板数据. 中国农业大学学报.21（1）：157-166.
17. 赵翠霞，李岩，& 兰庆高*.（2015）. 人情社会下不良贷款的内生性分析——基于124户不良贷款的统计分析. 农业经济问题. 5,41-48.
18. 赵翠霞，李岩，& 兰庆高*.（2015）.城郊失地农民收入“极化”及深层原因分析.农村经济. 4,54-59.
19. 唐辉, 周坤, 赵翠霞, & 李纾*. (2014). 吃亏是福: 择 “值” 选项而获真利. 心理学报, 46(10)：1549-1563.
20. 李岩, 赵翠霞, & 于丽红. (2014). 不同区域农户贷款行为的影响因素分析——以连续 6 年农户贷款面板数据为依据. 金融理论与实践, (5), 29-34.
21. 李岩, 兰庆高, & 赵翠霞. (2014). 农户贷款行为的发展规律及其影响因素——基于山东省 573 户农户 6 年追踪数据. 南开经济研究, 1, 134-153.
22. 兰庆高，李岩，& 赵翠霞（2014）. 农户生产经营性贷款需求及其影响因素. 农村经济，（2）:45-49.
23. 李岩, 赵翠霞, & 兰庆高. (2013). 农户正规供给型信贷约束现状及影响因素——基于农村信用社实证数据分析. 农业经济问题, 10, 41-48.
24. 赵翠霞. (2013). 多媒体学习中帮助的呈现方式对学习绩效的影响. 电化教育研究, 245(9):104-109.
25. 赵翠霞.（2013）. 文本结构对多媒体学习绩效的影响. 潍坊高等职业教育，9（4），16-21.
26. 张彤, 赵翠霞, & 郑锡宁. (2005). 基于认知理论的多媒体教学界面设计研究. 心理科学, 27(6), 1502-1505.
著作与教材
1. 赵翠霞著，（2023）家庭资产选择的财富效应——以行为金融学为视角. 中国社会科学出版社.
参编著作与教材
2.李纾著，赵翠霞参与（2016）. 决策心理：齐当别之道.华东师范大学出版社.
3.杜秀芳主编，赵翠霞参编.（2009）.工业与社会心理学实验指导. 山东人民
出版社.
4.朱祖祥主编，赵翠霞参编.（2003）. 工业心理学大辞典. 浙江教育出版社.
荣誉获奖
2017年9月，“The hidden opportunity cost of time effect on intertemporal choice”获山东省优秀社科成果二等奖。首位
2020年9月，获山东省2020年春季学期优秀教学案例一等奖，首位
2013年6月，论文“多媒体学习中帮助的呈现方式对学习绩效的影响”获山东教育技术协会二等奖。首位
2009年10月，调查报告“山东省农村家电下乡政策及农民购买行为特点调查”获“调研山东——大学生社会调查活动”二等奖。首位
联系方式
通讯地址：山东省济南市长清区大学路1号，华体会平台-华体会(中国)，250358
Email：cuixiazhao@163.com
Zhao Cuixia
Personal Profile
Zhao Cuixia, female, PhD, Tenure-Track Professor, PhD Supervisor，Falculty of Psychology, Shandong Normal University, Jinan 250138, China, Email: cuixiazhao@163.com, Main research areas include: Mixed-intertemporal choice and time-based intertemporal choice. She has hosted the Post-Funded Projects of The National Social Science Funds of China (22FGLB089 ) and MOE (Ministry of Education in China) Liberal arts and Social Sciences Foundation (22YJA840020, 15YJC190032), received a second prize for excellent provincial social science achievements, Reviewer for Acta Psychologica Sinica.
Research Interests
Mixed-intertemporal choice, intertemporal choice, family asset choice, fertility decision-making, etc.
Courses Taught
· Engineering Psychology
· Advertising and Consumer Psychology
· Market Research and Analysis
Research Projects
1. Principal Investigator
1. National Social Science Foundation Project, 22FGLB089, Research on Decision Hierarchy Theory from the Perspective of Negative Decision-Making, 2022/10-2025/10, 250,000 CNY, ongoing.
2. Ministry of Education Humanities and Social Sciences Planning Project, 22YJA840020, Research on the Dilemmas, Psychological Influencing Factors, and Fertility Promotion Strategies for Women of Childbearing Age, 2022/09-2025/09, 100,000 CNY, ongoing.
3. Ministry of Education Humanities and Social Sciences Youth Project, 15YJC190032, Analysis of Family Asset Choices, Influencing Factors, and Psychological Traps for Suburban Land-Lost Farmers, 2015/09-2018/12, 80,000 CNY, completed.
4. Research on the Status, Influencing Factors, and Promotion of Bilingual Education for Preschool Children in Shule County (Horizontal Project), 2013, 100,000 CNY, completed.
2. Participant
1. National Natural Science Foundation General Project, 31471002, Research on Crisis Decision-Making Processes of Leaders in Public Emergencies, 2015/01-2018/12, 600,000 CNY, completed.
2. Ministry of Education Humanities and Social Sciences Youth Fund Project, 10YJCXLX043, Research on Influencing Factors and Mechanisms of Risk Decision-Making Following Disaster Events, 2011/07-2013/07, 80,000 CNY, completed.
3. Shandong Normal University Doctoral Research Startup Fund Project, Research on the Cognitive Mechanisms of Time Pressure Affecting Decision-Making, 2009/09-2011/08, 20,000 CNY, completed.
4. Zhejiang Provincial Department of Education Project: Multimedia Teaching Interface Design (20040165), 2004-2007.
Academic Achievements
Publications
1. Zhao, C. X., Li, Y.,（2025）The impact of investor sentiment index on stock market crash risk: An analysis of the mediating effect of stock price synchronization. Finance Research Letters，12, 1-9.
2. Zhao, C. X., Li, Y., & Wang, H.K. (2025). Investor sentiment, ffnancing constraints, and corporate risk-taking: Mechanisms and heterogeneity analysis. International Review of Financial Analysis,9, 1-6.
3. Zhao, C. X., Liu, R. M., Song, F.Y., Chen, X. X. (2025). The relationship between loneliness and short-form video addiction: A moderated mediation model.International Journal of Marketing, Communication and New Media, 13(7) ,46-68.
4. Zhao, C. X., Shen, S. C., Li, Y., Liu, X., & Li, S. (2022). Effects of Self–Other Decision-Making on Time Intertemporal Choice. Journal of Behavioral Decision Making, 35(1), 1-11.
5. Zhao, C. X., Shen, S. C., Rao, L. L., Zheng, R., Liu, H., & Li, S. (2018). Suffering a loss is good fortune: myth or reality? Journal of Behavioral Decision Making, 31(3), 324-340. DOI: 10.1002/bdm.2056
6. Zhao, C. X., Jiang, C. M., Zhou, L., Li, S., Rao, L. L., & Zheng, R. (2015). The hidden opportunity cost of time effect on intertemporal choice. Frontiers in Psychology, 6:311. DOI: 10.3389/fpsyg.2015.00311
7. Zhao, C. X., Li, Y., Lan, Q. G., & Li, S. (2013). Frame effect on intertemporal choice. International Conference for Chinese Psychologists.
8. Zhao, C. X., Chen, S. S., & Feng, H. J. (2021). Analysis of the Iceberg Phenomenon and Its Causes in Farmer Cooperatives. Xinjiang Agricultural Economy, 5, 38-44.
9. Ma, Y. X., Zhang, Z. X., & Zhao, C. X. (2020). Research on the Willingness of Insurance Company Employees to Stay: A Fuzzy Set Qualitative Comparative Analysis. Economic Issues, 7, 82-89.
10. Li, Y., & Zhao, C. X. (2019). Characteristics and Psychological Mechanisms of Family Asset Choices of Suburban Land-Lost Farmers: A Behavioral Economics Perspective. Journal of China Agricultural University, 24(4), 219-227.
11. Li, Y., Liu, L. H., & Zhao, C. X. (2018). Analysis of Loan Behaviors of Farmers with Different Levels of Wealth: Based on 8 Years of Continuous Panel Data. Shandong Social Sciences, 280(12), 160-164.
12. Zhao, C. X., & Li, Y. (2018). Current Status and Influencing Factors of Family Asset Choices of Suburban Land-Lost Farmers. Management World, 7, 170-172.
13. Li, Y., & Zhao, C. X. (2018). Satisfaction with Land Acquisition Compensation and Willingness to Conflict among Suburban Land-Lost Farmers. Chinese Agricultural Resources and Regional Planning, 11, 64-69.
14. Zhao, C. X., Shen, S. C., Rao, L. L., Zheng, R., Liu, H., & Li, S. (2017). "Present Blessings" and "Future Fortunes" of the Loss Bearers. Management Horizon, 12, 20-23.
15. Li, Y., & Zhao, C. X. (2017). New Progress in Research on Issues of Land-Lost Farmers. Jiangsu Agricultural Sciences, 45(20), 5-9.
16. Li, Y., Ding, Q. J., & Zhao, C. X. (2016). Characteristics and Influencing Factors of Loan Behaviors among Different Types of Farmers: Based on 6 Years of Continuous Panel Data. Journal of China Agricultural University, 21(1), 157-166.
17. Zhao, C. X., Li, Y., & Lan, Q. G. (2015). An Analysis of the Endogeneity of Non-Performing Loans in a Relationship Society: Based on Statistical Analysis of 124 Cases of Non-Performing Loans. Agricultural Economic Issues, 5, 41-48.
18. Zhao, C. X., Li, Y., & Lan, Q. G. (2015). Analysis of Income "Polarization" and Its Deeper Causes among Suburban Land-Lost Farmers. Rural Economy, 4, 54-59.
19. Tang, H., Zhou, K., Zhao, C. X., & Li, S. (2014). "Loss is Fortune": Choosing "Value" Options to Achieve True Benefits. Acta Psychologica Sinica, 46(10), 1549-1563.
20. Li, Y., Zhao, C. X., & Yu, L. H. (2014). Analysis of Influencing Factors of Loan Behaviors among Farmers in Different Regions: Based on 6 Years of Continuous Panel Data. Financial Theory and Practice, (5), 29-34.
21. Li, Y., Lan, Q. G., & Zhao, C. X. (2014). Development Patterns and Influencing Factors of Farmers' Loan Behaviors: Based on 6 Years of Tracking Data from 573 Farmers in Shandong Province. Nankai Economic Research, 1, 134-153.
22. Lan, Q. G., Li, Y., & Zhao, C. X. (2014). Demand for Production and Operation Loans among Farmers and Its Influencing Factors. Rural Economy, (2), 45-49.
23. Li, Y., Zhao, C. X., & Lan, Q. G. (2013). Current Status and Influencing Factors of Farmers' Formal Credit Constraints: Based on Empirical Data Analysis from Rural Credit Cooperatives. Agricultural Economic Issues, 10, 41-48.
24. Zhao, C. X. (2013). The Effect of Help Presentation on Learning Performance in Multimedia Learning. Research in Educational Technology, 245(9), 104-109.
25. Zhao, C. X. (2013). The Effect of Text Structure on Multimedia Learning Performance. Weifang Higher Vocational Education, 9(4), 16-21.
26. Zhang, T., Zhao, C. X., & Zheng, X. N. (2005). Research on Multimedia Teaching Interface Design Based on Cognitive Theory. Psychological Science, 27(6), 1502-1505.
Books and Textbooks
1. Zhao Cuixia (2023). The Wealth Effect of Family Asset Choice: A Behavioral Finance Perspective. China Social Sciences Press.
Contributions to Books and Textbooks
2. Li Shu (2016). Decision Psychology: The Art of Decision-Making. East China Normal University Press. (Co-author)
3. Du Xiufang (2009). Experimental Guidance for Industrial and Social Psychology. Shandong People's Publishing House. (Co-author)
4. Zhu Zuxiang (2003). Encyclopedia of Industrial Psychology. Zhejiang Education Press. (Co-author)
Honors and Awards
· September 2017: Second Prize for Excellent Social Science Achievements in Shandong Province for "The Hidden Opportunity Cost of Time Effect on Intertemporal Choice" (First Author).
· September 2020: First Prize for Excellent Teaching Case in Shandong Province for the Spring 2020 Semester (First Author).
· June 2013: Second Prize from the Shandong Educational Technology Association for the paper "The Effect of Help Presentation on Learning Performance in Multimedia Learning" (First Author).
· October 2009: Second Prize for the survey report "The Characteristics of the Rural Household Appliance Policy and Farmers' Purchasing Behavior in Shandong Province" from the "Survey Shandong—College Students' Social Investigation Activity" (First Author).
Contact Information
Mailing Address: College of Psychology, Shandong Normal University, No. 1 University Road, Changqing District, Jinan, Shandong Province, 250358
Email: cuixiazhao@163.com